Strategy, design and technology on one team, for businesses that want to be found, understood and chosen.

03 / Growth·Acquisition and conversion

Digital growth with strategy and measurement.

We organize SEO, content, paid media and conversion improvements around your business priorities. We define channels, carry out the agreed actions and monitor metrics to guide further adjustments.

Local search
Presence and information
Useful content
Answers for your audience
Measurement
Relevant indicators
Follow-up
Data-informed adjustments

About this service

Acquisition, conversion and monitoring.

We analyze how people find your business, understand your offer and get in touch. From that perspective, we define a plan with channels and improvements suited to your current needs. Each area is contracted according to the scope.

Clear priorities, documented actions and metrics tied to your goals.

  • 01

    Priority-based planning

    We organize actions around the goals, resources and current needs of your business.

  • 02

    AEO and GEO

    Useful content and technical structure to improve discovery opportunities in search engines and AI answers, without guaranteeing citations.

  • 03

    Measurement with context

    We monitor traffic, conversions and lead quality using the available data.

  • 04

    Founders on the project

    You talk directly to the people doing the work, with no middleman.

From strategy to adjustments

A cycle of continuous improvement.

  1. Define the foundation

    We understand the goals, assess channels and record available metrics.

  2. Act on priorities

    We carry out the agreed actions with clear deliverables and responsibilities.

  3. Measure and adjust

    We review the data to decide what to maintain, improve or test in the next cycle.

Cycles and monitoring frequency are defined in the proposal. Results depend on the context, channels and project conditions.

Who it's for

We don't take on every project.

Growth is for businesses that want to organize their digital presence with objectives, priorities and monitoring defined in the scope. If that is not your situation, we may not be the best fit, and that is fine.

It's for you if

  • You want to organize customer acquisition with priorities and monitoring
  • You're tired of hiring separate specialists who don't talk to each other
  • You want to assess search and content opportunities for your business
  • You want to improve content clarity and discovery in search engines and AI answers
  • You participate in setting priorities and monitor the project's indicators
  • You want to monitor lead sources using the available data

It may not be for you if

  • You're looking for the cheapest contract among five vendors.
  • You want a guaranteed ranking on Google. No one can honestly promise that.
  • You expect immediate returns from SEO. Paid media can be part of a different strategy, depending on budget and goals.
  • You need guaranteed results without considering the project's context and conditions.

What you get

Deliverables defined in scope.

  1. 01

    Technical SEO audit

    Identification of crawling, indexing and performance issues, with fixes included in the scope.

  2. 02

    On-page optimization

    Titles, structure, internal links and content aligned with search intent.

  3. 03

    AEO foundation

    Organization of helpful answers and information, with clarity for people researching your service.

  4. 04

    Visibility in AI search

    Review of content, brand presence and technical structure, without promising rankings or citations.

  5. 05

    Business information

    Review of public information and relevant profiles to keep your business presence consistent.

  6. 06

    Content production

    Articles, case studies and landing pages with real depth.

  7. 07

    Paid media management

    Google and Meta campaigns managed for qualified leads.

  8. 08

    Conversion optimization

    Analysis of pages, forms and contact paths to propose and test improvements according to the project.

  9. 09

    Email marketing

    Sequences and automations that move leads closer to hiring you.

  10. 10

    Metrics dashboard

    Metrics from the agreed channels and data sources, with update frequency and format defined in the proposal.

  11. 11

    Monitoring reports

    Actions taken, observed results and next steps at the agreed frequency.

  12. 12

    Project contact

    A point of contact to follow project priorities, deliverables and decisions.

→

How we manage the work

We set priorities, implement the contracted actions and monitor indicators to guide the next adjustments.

  1. 01

    Audit and diagnosis

    Technical audit, opportunity map, goals and a measurement baseline.

  2. 02

    Strategy and setup

    Channel priorities, content calendar, ad accounts and automations.

  3. 03

    Execution and rhythm

    Execution of the agreed actions, with delivery records and metric monitoring.

  4. 04

    Tuning and scaling

    Review of results and priorities at the agreed frequency, considering data and context.

Where we drive growth

Technical SEO, AEO and GEO, Content, Paid media, Email and automation, Conversion optimization, Metrics and tracking

Related work

See the full portfolio

Frequently asked questions

Good questions.

How are the format and duration defined?
We can agree on a project with a defined scope or recurring monitoring. Deliverables, duration, frequency and conditions are defined in the proposal and contract.
Is ad spend included?
No. The fee covers our management work. You pay Google or Meta directly, which keeps spending transparent and interests aligned.
What kind of content do you produce?
Long-form articles, case studies, landing pages and email sequences, with the depth SEO and AEO need instead of empty volume.
Do you guarantee the top spot on Google?
We do not guarantee rankings, lead volume or revenue. Our commitment is to carry out the contracted scope and report at the agreed frequency.
How do AEO and GEO work in practice?
We work on content clarity and usefulness, brand presence and the technical structure of the website. AEO and GEO describe this focus on AI search and answers; they are not a configuration that guarantees citations. Each platform decides what to display.
Is the website kept up to date while you handle growth?
Technical fixes included in the scope, such as those found in the SEO audit, are part of growth. Updates, backups, security and small changes to the website are covered by monthly maintenance, which can be added with no lock-in. That way, a problem on the website doesn't waste your investment in content and ads.
How do we get started?
By requesting the free diagnosis. We look at where you are, your goals and your competition, and send a proposal with the channels and the plan.

Start now

Let's bring your online presence up to the level of your service.

Start with the free diagnosis: we measure your online presence and show you, point by point, what to fix first.

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A few details are enough. We'll ask about the rest.

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