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Practical guides on search, websites, customer service and industry rules for service businesses. Every number has its source at the end.
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What changes when your client searches ChatGPT before calling
Some clients now ask an AI assistant who can solve the problem in their city. See how those answers are put together and what to adjust in your business.
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What changes when your client searches ChatGPT before calling
Some clients now ask an AI assistant who can solve the problem in their city. See how those answers are put together and what to adjust in your business.
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How to tell if your website is losing clients
People who give up on a website don't say so. A one-afternoon walkthrough, without hiring anyone, to find where your site lets clients slip away.
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The Google profile that shows up before your website
In local search, your Business Profile can be the first contact with your business. What Google says carries weight, what it prohibits, and how to look after it every month.
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WhatsApp on your website: a button or actual service?
Adding the button takes five minutes. What decides whether it brings in clients is what happens after the tap. How to set up both parts properly.
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What a slow website costs
Nobody calls to say they gave up because the page was slow. What studies show about speed and conversion, and how to measure and speed up your site.
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AI assistants: where they help and where they get in the way
AI replies at any hour, but it can also make things up, irritate people and expose data. Where it helps, where it gets in the way, and what the LGPD, Brazil's data protection law, asks of those who use it.
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Landing page or company website: which makes sense now?
Choosing between a landing page and a website depends less on price and more on the job the page has to do. Five questions to decide based on where your business is right now.
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Clinics and advertising: what the professional board allows on your website
Prices, before-and-after images, testimonials and mandatory details: what the CFM and CFO rules say about websites for medical and dental clinics.
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How we write
No number without a source.
- 01
The source comes along
Every statistic or verifiable fact comes with its primary source listed at the end of the article. If we can't find the origin, the number stays out.
- 02
An example is an example
The situations described are common to service businesses and are presented as examples. We don't cite clients or results we can't show.
- 03
Industry rules from the official source
Articles on healthcare, law and personal data cite the official rule and note that they don't replace professional advice.
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