High-end real estate developerFlorianópolis

Quebramar Incorporadora.

Launch website for Maré Jurerê, a 24-apartment building by Quebramar Incorporadora in Jurerê Internacional. People who buy off-plan decide by floor, size, view and timeline; the site organizes everything around these four questions.

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01

Case study

The challenge.

Real estate launch websites tend to open with a rendering and a form, leaving the information that decides the purchase to the PDF or the conversation with the broker. The award-winning foreign websites we analyzed hide registration, timeline and area. In Brazil, Law 4.591/64 and the Consumer Protection Code require the opposite: the development's registration on every piece, the timeline with the contractual grace period and accurate advertising. The site needed to turn these requirements into part of the design.

01 Choosing before the visitBuyers want to compare floor, size, en-suite bedrooms and view before talking to anyone at the developer.
02 An ad that becomes a contractUnder the Consumer Protection Code, what an ad states precisely becomes part of the contract, including sizes and timelines.
03 Timeline with grace periodThe delivery date always needed to appear alongside the 180-day grace period in art. 43-A of Law 4.591/64.
04 No sales pressure“Last units” badges and sold status pressure the decision; the brand calls for a calm, precise tone.

02

Flowt Method

The diagnosis.

The site answers the four questions of anyone buying off-plan (floor, size, view and timeline) and keeps the construction schedule and the delivery tolerance in view before any contact.

Concept projectFlowt Diagnosis v0.2 · Real Estate LaunchApplied on Oct 3, 2026

First screen and value propositionOn mobile, the first screen says what it is and where: 24 apartments with 3 and 4 en-suite bedrooms in Jurerê Internacional, living rooms and balconies facing north.
SpeedIn the opening, the largest element is the paragraph about the 24 units, and the rendering loads in multiple widths.
Verifiable accessibilityIn the selector, each floor is a tab with arrows, Home and End, and the filter count is announced to screen readers.
Path to the main actionMain action: joining the VIP list, which says what the person receives: floor plans in PDF, the price list when published and an invitation with a set time.
Information per unitAll 24 units have a floor plan, private area, en-suite bedrooms, parking spaces, floor, facades, sun and the view from that height.
Construction and timelineDelivery always appears with the 180-day grace period, the schedule marks the current stage and the expected construction start, and the site states that the project's assets are ring-fenced (patrimônio de afetação).

See the full analysis

All 13 criteria, with the evidence for each point: what meets the criterion, what partly meets it and what depends on a real company. Because the brand is a concept, there is no "before" and no total score.

Being found

Being understood by search engines and assistantsPartly meets

Titles with neighborhood, en-suite bedrooms and size, one H1 per page, ApartmentComplex data and six FloorPlan entries on the Floor plans page, all in text. It stays partial: noindex, AI crawlers blocked and no third-party mentions.

Managed reputationNot applicable

Concept brand, no real reviews. In a real project, the developer's reputation would be measured before and after on Reclame Aqui (Brazil's consumer complaints site) and Google, as an after-sales indicator.

Being chosen

First screen and value propositionMeets

On mobile, the first screen says what it is and where: 24 apartments with 3 and 4 en-suite bedrooms in Jurerê Internacional, living rooms and balconies facing north. Floor plans and the VIP list stay in view.

6 of 6 checks

Verifiable, permitted proofPartly meets

The structure is ready: the developer described through its method, two names with titles, development registration and CRECI-J marked as examples. A real company would add delivered developments, with address, date and actual registration.

Consistency across channelsNot applicable

Concept brand, no listing portals or sales materials to compare. Within the site, sizes, en-suite bedrooms and timeline come from a single data file, and the build stops if a text diverges.

Information per unitMeets

All 24 units have a floor plan, private area, en-suite bedrooms, parking spaces, floor, facades, sun and the view from that height. Price is on request, with a way to receive the price list when it comes out.

Construction and timelineMeets

Delivery always appears with the 180-day grace period, the schedule marks the current stage and the expected construction start, and the site states that the project's assets are ring-fenced (patrimônio de afetação).

Verifiable locationPartly meets

Map drawn with OpenStreetMap data, and walking and driving distances with source and date. Since the building has no real plot, the map marks only a reference point, with no address.

Being contacted

SpeedMeets

In the opening, the largest element is the paragraph about the 24 units, and the rendering loads in multiple widths. Lab measurement, with no field data, because the site has no visits.

Lighthouse 99 on mobile · LCP 2.1 s

Verifiable accessibilityMeets

In the selector, each floor is a tab with arrows, Home and End, and the filter count is announced to screen readers. On mobile, the table signals that it scrolls and pins the first column.

Lighthouse 100 · axe with no violations across the 4 pages

Technical foundation, measurement and privacyPartly meets

No trackers, cookies or third-party requests. The VIP list consent cites a privacy policy the site does not have, and no analytics is installed, because it is a concept.

Path to the main actionMeets

Main action: joining the VIP list, which says what the person receives: floor plans in PDF, the price list when published and an invitation with a set time. From a floor plan, the unit comes already filled in.

1 tap; 2 from the floor plan, with the unit filled in

Lead capture and responsePartly meets

The VIP list has specific consent and instant confirmation, but asks for six fields, offers no WhatsApp or phone and does not say how quickly it replies. The real response cannot be measured in a concept.

Industry obligationsLaw 4.591/64 and COFECI Resolution 1.065/2007: development registration with registry office and CRECI-J in the footer of every page, as examples, and delivery always accompanied by the 180-day grace period.

In a real project, each criterion is measured before and after, with the same yardstick and evidence for each point. There is no score: what you see is how many points remain open.

03

Strategy

Strategy and site map.

Every number on the site comes from a single data file, the same one that generates the fact sheet, and the site build stops if any text cites a size or timeline that is not in it. The home page follows the order of someone making the decision: the place, the project in cross-section, the interior, the common areas, the construction schedule and the developer. The Floor plans page brings together the floor selector and the table of the 24 units, linked to each other. The VIP List receives the chosen unit and says what the person will get.

01Home

Opening and launch figures
The place
The project
Inside
Common areas
Construction schedule
The developer
Call to action for the VIP List

02Floor plans

Opening
Unit filter
Floor selector
The 24 units
Call to action for the VIP List

03VIP List

What the person receives
Form
Building rendering

Visual system

Typography, color and rhythm.

Marcellus, in spaced capitals, gives the headings the feel of engraved lettering; Jost keeps tables and fact sheets readable. Deep sea, foam and sand alternate across the sections, and brass marks only what guides: buttons, label rules and the eye line in the cross-section. Figures open from a horizontal line, like a horizon, and the launch name tightens its letter spacing as it enters.

Visual system of Quebramar Incorporadora: heading font, body font and color palette with codes

Floor selector
Cross-section with calculated sun
Map on OpenStreetMap
Unit sheet
Regulatory footer

04

Signature moment

Floor selector.

The building's cross-section becomes the menu: each floor is a tab, and a brass line rises to the eye level of the people who live there. The panel shows the floor plan, the unit sheet, the apartment plan and the view from that height. The filter by en-suite bedrooms and area fades out what is not relevant, and the chosen unit goes to the VIP List with its number filled in.

On mobile

Made for the small screen.

Three screens of the site on a 390 px wide phone, the most common width today.

Quebramar Incorporadora on mobile: Opening: Maré Jurerê, 24 north-facing apartments, and the two paths, floor plans or VIP List. — Opening: Maré Jurerê, 24 north-facing apartments, and the two paths, floor plans or VIP List.

Quebramar Incorporadora on mobile: The project: the building's cross-section with the noon sun in June, at 39.1°, and in December, at 86°. — The project: the building's cross-section with the noon sun in June, at 39.1°, and in December, at 86°.

Quebramar Incorporadora on mobile: Common areas: the ground-floor site plan, drawn in code, with lobby, pool and lounge numbered. — Common areas: the ground-floor site plan, drawn in code, with lobby, pool and lounge numbered.

05

Receipts

Measured performance.

The scores below were measured on the published site using Google Lighthouse. They are not a promise: they record the state of the site on the measurement date. Demonstrations are presented on video. Measurements record the state of the project on the indicated date.

On mobile

99

Performance

100

Accessibility

100

Best practices

69

SEO^*

Largest visible element (LCP): 2.1 s
Stability (CLS): 0
Blocking (TBT): 0 ms

On desktop

100